How to keep the stitching looking brand-new.

Real embroidery is real thread. Treat it the way you'd treat your dog's coat — gently, and not too often — and it'll outlast everything else in your closet.

The short version

• Inside-out, cold water. Always.
• Gentle cycle with similar colors.
• Tumble low or hang to dry — high heat shrinks the fleece and dulls the thread.
• No fabric softener on the embroidery.
• Iron around the embroidery, never directly over it. Use a pressing cloth if needed.

Why we say it that way

The embroidery on every Loyal Mark piece is run on commercial machines at high stitch density — that's why it looks substantial in person and survives years of wear. But thread, like everything textile, has a lifespan. The most common ways people kill embroidery early:

• Hot wash + hot dryer (the fleece shrinks around the stitches and they pucker)
• Bleach (dulls and yellows the thread)
• Wash bag with metal zippers (snags loose stitches over time)
• Ironing directly over satin-stitch fills (flattens the texture permanently)

Storage

Fold, don't hang for long stretches — heavyweight fleece sags on hangers. If you must hang, use a wide wooden hanger and fold the body over the bar.

Got a stain?

Spot-treat with cold water and a small amount of gentle detergent. Avoid scrubbing the embroidery directly. For anything stubborn, take it to a dry cleaner that handles embroidered apparel — it's worth the $8.

Damaged stitching?

If a stitch pulls or a corner of the embroidery comes loose within 30 days of delivery, email support@theloyalmark.com with a photo. We'll either re-stitch it or replace the piece — no questions.